Reporting and Analytics

Back to Winter '27 updates

B2B Analytics for MarketersAdvanced

Release note
Ready-made Tableau Next dashboards for accounts, pipeline, campaigns and attribution.
VerifiedConfirmed by Salesforce or by an author who showed it working. We haven't made a Preview yet.

SMS metrics in Flow Builder

Release note
See how a Send SMS step performs from the Analytics tab of an active flow.
UnverifiedIn the release notes, but not confirmed as switched on yet. We'll update it once it is.

SMS bot click detection

Release note
Separates human clicks from bot clicks in SMS click rates.
VerifiedConfirmed by Salesforce or by an author who showed it working. We haven't made a Preview yet.

Push results in the performance dashboard

Release note
A Mobile Push tab shows push results next to email, SMS and WhatsApp.
VerifiedConfirmed by Salesforce or by an author who showed it working. We haven't made a Preview yet.
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