Next30

Why Learn Marketing Cloud Next?

Marketing Cloud Next is Salesforce's next-generation marketing platform, built natively on the Salesforce Platform. It unifies customer data, segmentation, campaign orchestration, and AI-powered personalization in one place. Whether you're new to Marketing Cloud Next or transitioning from legacy tools, hands-on experience is the fastest way to build confidence.

What Makes Next30 Different

Next30 is a 30-day challenge that teaches Marketing Cloud Next through progressive, real-world scenarios. You'll work as a marketer at Next, a fictional telecommunications company, tackling tasks that mirror what real marketing teams do every day. Each challenge builds on the previous one, taking you from initial platform setup to AI-powered marketing automation.

You'll learn how to:

• Set up and configure Marketing Cloud Next from scratch, including data infrastructure and identity resolution
• Build and send email campaigns with proper domain authentication and consent management
• Create landing pages, forms, and web tracking for lead generation
• Design automated flows with triggers, decision splits, and A/B testing
• Personalize content using Data Graphs, dynamic content, and Handlebars
• Use Einstein AI, engagement scoring, and Agentforce for intelligent marketing

• Gain hands-on experience with Marketing Cloud Next's core features: Data Cloud, segmentation, Flow Builder, and email creation.
• Learn to build end-to-end marketing campaigns from data setup through personalized delivery and reporting.
• Understand consent management, domain authentication, and deliverability best practices.
• Master advanced personalization techniques including Data Graphs, dynamic content, and Handlebars scripting.
• Explore AI-powered features like Einstein Engagement Scoring, Send Time Optimization, and Agentforce.
• Earn a certificate of completion to demonstrate your Marketing Cloud Next proficiency.

Next30 is a self-guided, progressive program. Each day builds on the previous one through realistic, hands-on scenarios, so completing the challenges in order is recommended. The more you practice and expand on each challenge, the stronger your skills will be.

We recommend setting aside 45-60 minutes per day. You'll need access to a Marketing Cloud Next environment (sandbox or production) to complete the challenges. Each challenge includes resource links to official Salesforce documentation and community articles.

For Salesforce Professionals: Next30 covers the Marketing Cloud (Growth & Advanced) platform, the next generation of Marketing Cloud, built on the Salesforce Platform with Data Cloud at its foundation. This is distinct from Marketing Cloud Engagement (legacy).