Braze30

Why Learn Braze?

Braze is a customer engagement platform that brings user data, segmentation, journeys and personalized messaging into one workspace. Teams use it to run lifecycle programs that react to what each customer does. A free Braze trial is all you need to practice, and hands-on work is the fastest way to build confidence.

What Makes Braze30 Different

Braze30 is a 30-day challenge that teaches Braze through progressive, real-world scenarios. You'll work as a marketer at Fenly, a fictional meal-kit and grocery company, as it moves its lifecycle program onto Braze. Every day leaves something new in your workspace, and you see the result yourself: a profile, a segment count, an email in your inbox or a Canvas path a test user takes.

You'll learn how to:

• Import customer data, manage custom attributes and set up email subscription groups
• Build brand templates, Content Blocks and compliant emails, then send them to yourself
• Create segments and design Canvas journeys with delays, decision splits and Action Paths
• Personalize content with Liquid, Catalogs and Selections
• Test, measure and report with Experiment Paths, Report Builder and dashboards
• Use BrazeAI Operator and Agent Console agents to draft copy and personalize at scale

• Gain hands-on experience with Braze's core features: user data, subscription groups, segments, templates and Canvas.
• Learn to build a lifecycle program end to end, from data import through personalized journeys and reporting.
• Understand subscription states, double opt-in and preference centers.
• Master personalization with Liquid, Catalogs, Selections and Content Blocks.
• Explore testing and AI features like Experiment Paths, Winning Path, BrazeAI Operator and Canvas agents.
• Earn a certificate of completion to show your Braze skills.

Braze30 is a self-guided, progressive program. Each day builds on the previous one, so completing the challenges in order is recommended. The more you practice and expand on each challenge, the stronger your skills will be.

We recommend setting aside about an hour per day. You'll need a Braze workspace; a free Braze trial works for every challenge. If your trial ends before Day 30, sign up for a second one to finish. Sample data files download from each day's page, and each challenge links to the official Braze documentation.

For Marketing Cloud Professionals: every day includes a short Marketing Cloud Engagement comparison, so you can map what you already know to Braze.